Summer Institute for Advancement Services Pre-Institute Sessions-Creative Brainstorming

Creative Brainstorming

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Ashley Budd, a digital strategist and designer working as the Senior Director of Advancement Marketing at Cornell University, offers insights on creative brainstorming for the CASE Summer Institutes 2023. Ashley, a remote employee since 2014 residing in Saratoga Springs, NY, provides some suggestions for conducting effective brainstorms.<br /><br />The recommended agenda for a brainstorming session includes an introduction and icebreakers, followed by solo time for participants to generate ideas. Afterward, participants can break out into smaller groups to discuss specific topics such as messaging, visuals, storytelling, and digital content. Each group will then report out their ideas, with 10 minutes allotted per group. <br /><br />Ashley also suggests using icebreakers from sli.do, a platform for interactive presentations, to engage participants. Some sample prompts for icebreakers include completing the sentence "Every _____ I...", thinking about a specific topic and sharing words that come to mind, listing as many items in a certain category as possible, describing what a certain group of people do, and identifying what makes individuals happy.<br /><br />After the brainstorming session, it is important to follow up with the leads of each group. This includes discussing memorable ideas, reviewing the calendar for feasibility, and discussing project management.<br /><br />Ashley can be reached via email at ashley.budd@cornell.edu and more information about her work can be found on her website ashleybudd.com.<br /><br />Additionally, Ashley provides a creative example called "Season of Giving - Ice Breaker" related to a "Cornell Family Friendsgiving" event and highlights the cornell.edu/giving-tuesday website for bake-off winners.

Keywords

Ashley Budd

Cornell University

brainstorming

icebreakers

solo time

messaging

visuals

digital content

follow up

creative example