Summer Institute for Advancement Services Pre-Institute Sessions-Digital Engagement

Digital Engagement

Pdf Summary

This document provides an overview of digital engagement strategies for alumni relations. It covers topics such as relationship building, strategic thinking, and industry expertise, and highlights the importance of understanding the needs and preferences of today's time-pressured and distracted constituents.<br /><br />The document discusses different types of digital engagement, including digital networking, digital content, virtual events, hybrid events, and volunteering. It explores the opportunities and challenges associated with each type and provides examples from different institutions.<br /><br />The importance of content development and curation is emphasized, with suggestions for creating highly consumable content that is customized for different platforms and personas. The document also emphasizes the importance of measuring digital engagement and provides examples of what can be tracked and how the data can be used.<br /><br />A group discussion section encourages readers to share their experiences with digital engagement and their plans for future strategies. The document also provides a list of considerations for institutions to keep in mind when implementing digital engagement initiatives, such as aligning with strategic priorities and goals, understanding the target audience, allocating resources, and measuring success.<br /><br />Lastly, the document provides a list of resources for further information and examples of award-winning digital engagement initiatives from different institutions, including virtual programs, social media campaigns, video series, and community-building efforts.<br /><br />Overall, the document provides a comprehensive overview of digital engagement strategies for alumni relations and serves as a valuable resource for institutions looking to enhance their alumni engagement efforts in the digital age.

Keywords

digital engagement strategies

alumni relations

relationship building

strategic thinking

digital networking

virtual events

content development

measuring digital engagement

implementation considerations

alumni engagement