Summer Institute for Advancement Services Pre-Institute Sessions-Gustavo Segui - Remember This! Communication Memory and Action

Gustavo Segui - Remember This! Communication Memory and Action

Pdf Summary

In this document, the author emphasizes the importance of creating content that is memorable and elicits action from the audience. The author introduces the concept of memory and its role in getting things done. They propose a model that considers communication, memory, and action. The document discusses the Ebbinghaus discovery that we forget rapidly after learning but slow down over time. The author suggests focusing on the critical message to make it memorable, taking into account the forgetting curve. They provide tips on creating content with memory in mind, such as using cues and triggers. The document also explores how the brain retrieves memory and generates action, including prospective and retrospective memory, free recall, cued recall, reflexes, habits, and goals. It mentions rewarding aspects that enable others to move towards something rewarding. The author encourages the audience to consider what they want their audience to remember and do, and to think about the proportion of their content. The document concludes by posing a question on whether the content is good or forgettable and provides an example of an AI course introduction. The author asks readers to reflect on what they would do differently based on the presentation and shares contact information.

Keywords

memorable content

communication

forgetting curve

cues and triggers

brain functions

prospective memory

retrospective memory

free recall

habits

audience impact