Summer Institute for Advancement Services Pre-Institute Sessions-If You Build It, Will They Come

If You Build It, Will They Come - Affinity_FINAL

Pdf Summary

This document discusses the concept of affinity groups and why alumni offices should consider implementing them. Affinity groups allow alumni to organize around shared interests or identities, such as race, ethnicity, gender, sexual orientation, and more. The document emphasizes the importance of knowing the unique context of the institution and partnering with student affairs to determine popular student clubs. It also suggests conducting alumni surveys and focus groups to gather feedback and ideas. Steps for planning successful affinity groups include defining support from dedicated staff and resources, identifying key university partners, and determining the target audience and goals. Volunteers are essential to the success of affinity groups, and their role should be clearly defined. Long-term success involves staying active, demonstrating impact through reports and communications, and appreciating volunteers. The document encourages thinking outside the box when creating affinity groups and suggests ideas for different life stages, such as young alumni network, alumni retirees society, and specific affinity groups like Terrier Alumni Parents (TAP) Network. Additionally, the document emphasizes that affinity group programming should not only be focused on professional and industry-related interests but can also be social and fun, such as recreation, hobbies, food and wine, travel, and book clubs. The document concludes by encouraging further discussion and brainstorming of affinity group ideas.

Keywords

affinity groups

alumni offices

shared interests

student clubs

alumni surveys

dedicated staff

target audience

volunteers

success

recreation