Summer Institute for Advancement Services Pre-Institute Sessions-It’s About More Than Just a Good Time

It’s About More Than Just a Good Time - ROI and Meaningful Events

Pdf Summary

This document discusses the importance of programming and events in engaging constituents and achieving ROI (Return on Investment). The session leaders emphasize the following takeaways:<br /><br />1. Know the purpose and objective of the event.<br />2. Have SMART (Specific, Measurable, Achievable, Relevant, Time-based) goals.<br />3. Strive to create a sense of belonging for all attendees.<br />4. Anticipate obstacles and be willing to adapt.<br />5. Remember the AFTERPARTY, which involves reporting, communication, and recommendations for future events.<br /><br />The document suggests considerations when selecting a venue, such as accessibility and available technology. It also emphasizes the importance of creating a sense of belonging by addressing dietary needs, accessibility concerns, and finding commonalities among attendees.<br /><br />Other topics covered include motivations for participating, coordinating with campus partners, versatility in delivering content and engagement opportunities, and measuring event ROI. The document provides an ROI checklist and encourages the presence of the right people in the room, such as senior administration, trustees, volunteers, and donors.<br /><br />Lastly, the document emphasizes the use of data to make the case for event participation and support, benchmarking other institutions, and defining expected returns. It reiterates the key takeaways from the session: knowing the purpose and objective, setting SMART goals, creating a sense of belonging, anticipating obstacles, and emphasizing the AFTERPARTY.<br /><br />Contact information for the session leaders, Joycelyn Blizzard and William L. Pierce, is provided at the end of the document.

Keywords

programming importance

engaging constituents

ROI

event purpose

SMART goals

sense of belonging

obstacle anticipation

AFTERPARTY

venue selection

motivations for participation