Summer Institute for Alumni Relations Pre-Institute Sessions-Affinity Based Engagement to Giving

Affinity Based Engagement to Giving_T. Jackson

Pdf Summary

The document discusses the concept of affinity engagement and its potential impact on increasing giving. Affinity is described as a natural liking or sympathy towards someone or something. Examples of affinity groups are given, such as class cohorts, ethnic or racial identities, young alumni, and LGBTQ identities. These groups can be leveraged to create successful initiatives that increase engagement and giving. Examples of successful efforts include Dartmouth DGALA, Smith Reunion Teas, and various women's initiatives. The document emphasizes the importance of using available tools, recruiting internal advocates, testing initiatives, and learning from peers. It then presents a list of teams and programs that can take on affinity engagement efforts, including overall identity programs, reunion activities, young alumni pilot programs, LinkedIn efforts, athletics initiatives, and international outreach. The document concludes by posing questions for further consideration, such as the desired goals of these efforts, the target audience, potential internal and external partners, measurement of success, and flexibility to adapt or end initiatives if needed. The reader is asked if the information provided was helpful and if they have any ideas to take home.

Keywords

affinity engagement

increasing giving

affinity groups

successful initiatives

class cohorts

ethnic or racial identities

young alumni

LGBTQ identities

Dartmouth DGALA

Smith Reunion Teas