Summer Institute for Alumni Relations Pre-Institute Sessions-Campaign Communications Narrative

Campaign Communications Narrative

Pdf Summary

The document discusses campaign communications and the importance of creating compelling and engaging content. The speaker shares their own experience transitioning from magazine editing to campaign communications. They emphasize the need for transparency, candor, and compelling content in campaign communications, rather than relying on hype and platitudes. The speaker provides examples of how they transformed their campaign communications to focus on the donors and their stories, treating them as human beings with passion and interests. They also highlight the importance of building strong relationships with fundraisers and staying connected to the needs of donors. The document includes glimpses into a communications plan for the leadership or quiet phase of a campaign, showcasing examples of briefs, donor celebrations, FAQ documents, and invitations. The speaker concludes by emphasizing that campaigns have the potential to raise money, raise consciousness, and elevate the overall quality of communications work.

Keywords

campaign communications

compelling content

engaging content

transparency

candor

donors

human beings

fundraisers

donor celebrations

communications plan