Summer Institute for Alumni Relations Pre-Institute Sessions-Campaign Communications Samples

Campaign Communications Samples

Pdf Summary

Middlebury College's campaign communications plan focuses on engaging donors and promoting "Connected Middlebury" as an educational model. Key components include a case for support, films, briefs, celebrating philanthropy, addressing difficult questions, an interactive map, presidential communications, talking points, graphic identity, campaign integration, and a language bank. The document also highlights Middlebury's institutional vision and strategic priorities, commitment to social impact, sustainability efforts, dedication to the arts, focus on innovation, and global engagement.

Keywords

Middlebury College

campaign communications plan

Connected Middlebury

educational model

films

addressing difficult questions

presidential communications

graphic identity

campaign integration

global engagement