Summer Institute for Alumni Relations Pre-Institute Sessions-Campaign Communications Slides

Campaign Communications Slides

Pdf Summary

The document outlines a campaign communications plan for a leadership phase collateral. The plan includes various strategies and materials to engage donors and promote the campaign. <br /><br />The plan includes the development of a case for support in both print and web versions, which will highlight the rationale, impact, funding priorities, and giving opportunities of the campaign. The web version will also feature "Connected Middlebury" storytelling with additional content added throughout the campaign. <br /><br />There will be several films created, including one that provides an executive-to-executive perspective from trustees and the president, as well as leadoff films per pillar that highlight the case, need, and impact. <br /><br />Briefs will be created to provide concise and compelling information on key priorities and gift opportunities. These briefs will be accessible to gift officers through a website. <br /><br />The plan also includes celebrating philanthropy through highlighting examples of philanthropy and volunteerism throughout the campaign. <br /><br />An interactive map will be developed to provide a global and immersive experience of Middlebury, allowing users to click on locations to reveal stories that support the campaign. <br /><br />The plan also includes presidential communications through essays and letters focusing on the pillars and values of the institution. <br /><br />Other elements of the plan include talking points for trustees and senior leadership, a graphic identity that maintains consistency across collateral, campaign integration into the advancement website and annual fund, and a language bank to capture the human expressions of the institution. <br /><br />The plan also mentions the development of training materials for staff and volunteers, as well as events or road shows for dialogue across obstacles. <br /><br />Overall, the plan aims to fortify gift officers with tools to engage donors, instill the concept of "Connected Midd" in the minds of donors, and effectively communicate the case and impact of the campaign.

Keywords

campaign communications plan

case for support

Connected Middlebury storytelling

leadoff films per pillar

briefs

interactive map

presidential communications

graphic identity

training materials

engaging donors