Summer Institute for Alumni Relations Pre-Institute Sessions-Creative Brainstorming

Creative Brainstorming

Pdf Summary

The document outlines a creative brainstorming session for the CASE Summer Institutes in 2023. Ashley Budd, a senior director of advancement marketing at Cornell University, shares her expertise as a digital strategist and designer. The brainstorming session begins with an introduction and ice breakers to create a comfortable atmosphere. Ice breakers can be created using sli.do, and sample prompts are provided, such as completing the sentence "Every __________ I..." or naming as many ___________ as you can. <br /><br />After the ice breakers, participants are given 5-10 minutes of solo brainstorming time. This is followed by break out rooms where participants can further discuss and ideate on messaging, visuals, storytelling, and digital content for the project. The groups reconvene after 20-30 minutes to report out their ideas. <br /><br />The session concludes with a follow-up, including individual meetings with group leads, reviewing memorable ideas, checking the calendar for feasibility, and discussing project management. Ashley Budd can be contacted at ashley.budd@cornell.edu and more information can be found on her website ashleybudd.com.<br /><br />The document also briefly mentions a creative example called "Season of Giving 🧊 Ice Breaker" and "Cornell Family Friendsgiving". It further references bake-off winners and a link to giving.cornell.edu/giving-tuesday. However, no additional information is provided about these topics.

Keywords

creative brainstorming session

CASE Summer Institutes

Ashley Budd

ice breakers

solo brainstorming

break out rooms

messaging

visuals

digital content

follow-up