Summer Institute for Alumni Relations Pre-Institute Sessions-Digital Engagement

Digital Engagement

Pdf Summary

Summary:<br /><br />This document provides information on alumni engagement fundamentals and digital engagement strategies. It emphasizes the importance of relationship-building, strategic thinking, and industry expertise. The types of digital engagement discussed in the document include digital networking, digital content, virtual events, hybrid events, and volunteering. It also provides tips on content development, such as creating highly consumable content, curating digital content, and involving alumni volunteers. Measuring digital engagement is also highlighted, with suggestions on what can be tracked and how the data can be used. The document concludes with a group discussion on successful digital engagement strategies and considerations for implementing them, as well as providing resources and examples of award-winning digital engagement initiatives from various universities.

Keywords

alumni engagement

digital engagement

relationship-building

strategic thinking

industry expertise

virtual events

content development

digital networking

measuring digital engagement

volunteering