Summer Institute for Alumni Relations Pre-Institute Sessions-Gustavo Segui - Remember This! Communication Memory and Action

Gustavo Segui - Remember This! Communication Memory and Action

Pdf Summary

The document discusses the importance of memory and strategies to help the audience remember and take action after receiving communication. The author, Gus Gustavo Segui, lists his credentials as the Executive Director at the International School of Curitiba and board member at the American Chamber of Commerce. <br /><br />The document emphasizes the need to be memorable and part of people's memories in order to influence their future decisions. It mentions the Ebbinghaus discovery that people forget rapidly after learning but suggests that creating content with memory in mind can overcome this. The document provides tips on how to make content memorable, such as identifying the critical message, using short and concise language, and using cues to prime the audience's brain. It also discusses how memory retrieval and prospective memory play a role in generating action.<br /><br />The document mentions various elements that can be rewarding to humans, such as achievement, autonomy, attention, and escape. It suggests that content should enable others to move towards something rewarding to increase the likelihood of action. The concept of proportion is also mentioned, suggesting that content creators should consider what they want their audience to do and how much they want them to remember.<br /><br />In conclusion, the document emphasizes the importance of creating memorable content and provides tips and strategies for achieving this goal. It also encourages the reader to think about what they would do differently as a result of the information presented. Contact information for Gustavo Segui at the International School of Curitiba is provided at the end.

Keywords

memory

communication

remembering

action

Ebbinghaus

content creation

memorable content

memory retrieval

prospective memory

rewarding elements