Summer Institute for Alumni Relations Pre-Institute Sessions-Not Your Father’s Buick Alumni Engagement for All Ages and Stages

Not Your Father’s Buick Alumni Engagement for All Ages and Stages

Pdf Summary

The document titled "Talking ‘Bout My Generation: Alumni Engagement for All Ages and Stages" discusses the importance of audience segmentation and generational marketing in alumni engagement. The session focuses on strategic thinking and industry expertise in approaching alumni relations. The document provides an overview of each generation's characteristics and marketing strategies. The generations discussed include the Silent Generation, Baby Boomers, Generation X, Millennials, Generation Z, and the Alpha Generation. Each generation has unique preferences and values that should be considered when developing marketing strategies. The document also highlights different life stages and their impact on alumni relations, suggesting approaches and communication strategies for each stage. The importance of speaking the language of each life stage and choosing the right platforms for engagement is emphasized. The document includes examples of marketing and communication strategies for different age groups, such as webinars and tutorials for Millennials, podcasts and action-oriented articles for older alumni, and printed materials and in-person workshops for the oldest alumni. The document also discusses engagement approaches like lifecycle programming and fundraising strategies based on the generation and life stage of the alumni. Ultimately, the document stresses the importance of strategic segmentation, empathy, and differentiation in alumni engagement efforts.

Keywords

Alumni Engagement

Generational Marketing

Strategic Thinking

Audience Segmentation

Marketing Strategies

Life Stages

Communication Strategies

Engagement Platforms

Lifecycle Programming

Fundraising Strategies