Summer Institute for Alumni Relations Pre-Institute Sessions-Write Better Emails

Write Better Emails

Pdf Summary

Dayana Kibilds, a mom, Latina, and higher education professional, shares valuable insights about email marketing in her document. She highlights the impressive ROI of email marketing, with an average return of $36 for every dollar spent, compared to the triple conversion rate of social media advertising. She also emphasizes the effectiveness of email in nonprofit fundraising, with 71% of email marketing managers reporting that they exceeded their fundraising goals.<br /><br />However, Dayana recognizes that not everyone reads emails thoroughly, and the average read time per email has decreased. She emphasizes the importance of capturing readers' attention within two seconds by using a clear subject line and simple language.<br /><br />Dayana provides tips for optimizing email effectiveness, such as using the sender's name or organization that the recipient has a relationship with, crafting attention-grabbing subject lines, and using simple language that appeals to a wide range of readers. She also suggests using buttons instead of links to increase clicks and making links specific and action-oriented.<br /><br />In the document, Dayana provides examples of email content that effectively conveys the desired action, grabs attention, and includes important details without overwhelming the reader. She reminds readers to sign off with a personalized touch and encourages them to subscribe to her podcast and connect on LinkedIn.<br /><br />Overall, Dayana's document serves as a useful guide for creating emails that people will read and take action on, with a focus on capturing attention, using simple language, and providing compelling content.

Keywords

Dayana Kibilds

email marketing

ROI

social media advertising

nonprofit fundraising

email effectiveness

capturing attention

subject line

simple language

compelling content