Summer Institute for Educational Fundraising Pre-Institute Sessions-Affinity Based Engagement to Giving

Affinity Based Engagement to Giving_T. Jackson

Pdf Summary

The document discusses the concept of affinity engagement for increased giving. Affinity refers to a natural liking or sympathy for something or someone, as well as a resemblance or relationship. Examples of affinity groups mentioned include class cohorts, ethnic or racial identities, young alumni, LGBTQ identities, and others.<br /><br />The document also provides examples of successful affinity engagement efforts, such as Dartmouth DGALA's efforts, Smith Reunion Teas, and LinkedIn possibilities. It suggests using grassroots programming, connecting in multiple ways, utilizing available tools, recruiting internal advocates, and conducting tests to improve engagement.<br /><br />Different teams and programs are mentioned, including Team 1, Team 2, Team 3, Team 4, Team 5, Team 6, an overall identity program, something during a reunion, a young alumni pilot, a LinkedIn effort, an athletics effort, and an international effort.<br /><br />The document proposes questions to consider when implementing affinity engagement strategies, such as the goals to accomplish, the target audience, internal and external supporters, other stakeholders for buy-in, measuring success, ease of discontinuation if necessary, and whether the information provided was helpful.<br /><br />Overall, the document emphasizes the importance of affinity engagement in fostering increased giving and highlights various examples, strategies, and considerations related to this concept.

Keywords

affinity engagement

increased giving

affinity groups

class cohorts

young alumni

LGBTQ identities

grassroots programming

internal advocates

measuring success

implementation strategies