Summer Institute for Educational Fundraising Pre-Institute Sessions-Campaign Communications Narrative

Campaign Communications Narrative

Pdf Summary

The document is a transcript of a presentation on campaign communications. The speaker discusses the importance of effective campaign communications and shares their own experiences working in campaign communications. They highlight the need for candor, compelling content, and respect for donors. The speaker also discusses the importance of working closely with fundraisers and adapting plans to meet the needs of the campaign. The document includes examples of campaign communication materials, such as a case for support, donor testimonials, and invitations to events. The speaker emphasizes the importance of maintaining a strong partnership with fundraisers and using storytelling techniques to engage donors. The document concludes with the speaker emphasizing the positive impact that campaigns can have in raising money, raising consciousness about the institution, and improving the skills of communication professionals.

Keywords

campaign communications

effective communication

candor

compelling content

respect for donors

working with fundraisers

adapting plans

case for support

donor testimonials

invitations to events