Summer Institute for Educational Fundraising Pre-Institute Sessions-Campaign Communications Slides

Campaign Communications Slides

Pdf Summary

The document discusses the communications plan for a campaign, focusing on the Leadership Phase. The goal of the campaign is to engage high-capacity donors and instill the concept of "Connected Midd" in the minds and hearts of donors. <br /><br />The plan includes various communication materials, such as a print version and web version of the Case for Support, a film titled "Why Middlebury, Why Now," briefs on key priorities and gift opportunities, and the celebration of philanthropy through gift announcements. There is also a focus on overcoming obstacles to engagement through a resource on "HARSH FAQs." <br /><br />Additionally, there are plans for a map interactive feature, presidential communications through essays and letters, talking points for trustees and senior leadership, and a consistent graphic identity for all collateral. The campaign will also be integrated into the Advancement website and annual fund.<br /><br />The plan includes various deadlines for each component, ensuring that all materials will be ready on time. There is also a focus on training materials for staff and volunteers, as well as opportunities for dialogue with donors through events or road shows.<br /><br />Throughout the document, the importance of being honest, interesting, and focused on raising money for the institution is emphasized. The four stages of the campaign are identified as pre-announcement, announcement, public, and wrap-up, each with its own set of communication materials and strategies.

Keywords

communications plan

Leadership Phase

high-capacity donors

Connected Midd

print version

web version

Case for Support

gift announcements

HARSH FAQs

graphic identity