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Catalog
Summer Institute for Educational Fundraising Pre-I ...
Digital Engagement
Digital Engagement
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Pdf Summary
This document summarizes the topics covered in a session on alumni engagement fundamentals. It starts by discussing the importance of relationship building, strategic thinking, and industry/sector expertise in engaging alumni. <br /><br />The document then goes on to explain what digital engagement means and the types of digital engagement that can be used. It covers digital networking, digital content creation, virtual events, hybrid events, and volunteering as examples of digital engagement strategies. The opportunities and challenges associated with each type of engagement are highlighted. <br /><br />The importance of content development is also emphasized, with tips on creating and curating digital content. The document discusses measuring digital engagement and the data that can be tracked, including online events, online volunteers, online donations, email, social media, and website actions. It suggests ways to use this data to inform future plans and engagement strategies. <br /><br />A group discussion section prompts participants to share examples of successful and unsuccessful digital engagement strategies and identify strategies they would like to try. It then provides a list of potential digital engagement ideas, along with questions to consider in developing a digital outreach strategy. <br /><br />The document concludes with a list of resources, including the CASE Circle of Excellence website for award-winning inspiration, academic conferences, and the CASE Library. It provides specific examples of award-winning digital engagement strategies implemented by various universities. The examples include virtual events, social media campaigns, video content, and interactive polls.
Keywords
alumni engagement
relationship building
strategic thinking
digital engagement
virtual events
content development
measuring digital engagement
data tracking
digital outreach strategy
award-winning digital engagement strategies
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