Summer Institute for Educational Fundraising Pre-Institute Sessions-Gustavo Segui - Remember This! Communication Memory and Action

Gustavo Segui - Remember This! Communication Memory and Action

Pdf Summary

The document discusses the importance of memory and strategies to help the audience remember and take action after being communicated with. The author, Gus Gustavo Segui, holds several positions such as Executive Director at the International School of Curitiba and Board Member at the American Chamber of Commerce.<br /><br />The author emphasizes the need to be memorable in communication and questions why people remember so little of what is said. They argue that in order to be part of people's future decisions, organizations must aspire to be part of their memories. They introduce a model that considers communication, memory, and action.<br /><br />The document highlights the phenomenon of forgetting rapidly after learning, known as the forgetting curve. It suggests focusing on the critical message that needs to be memorable to the audience and keeping it concise and free of unnecessary details.<br /><br />The author suggests creating content with the audience's memory in mind and provides tips for memory retrieval and action on intention. They mention different types of memory and the role of cues and triggers in retrieving memories. The document also discusses various factors that are rewarding to humans and how content can enable others to move towards something rewarding.<br /><br />The document emphasizes the importance of proportion in communication campaigns and encourages the audience to assess whether their campaigns are memorable or forgettable before sending them. It also includes an example of an AI course promotion and concludes with a question asking the audience what they would do differently as a result of the presentation.<br /><br />Contact information for Gustavo Segui at the International School of Curitiba is provided at the end of the document.

Keywords

memory

communication

remembering

action

forgetting curve

content creation

memory retrieval

memory cues

rewarding factors

communication campaigns