Summer Institute for Educational Fundraising Pre-Institute Sessions-If You Build It, Will They Come

If You Build It, Will They Come - Affinity_FINAL

Pdf Summary

This document covers the topic of affinity groups and why alumni offices should consider implementing them. Affinity groups provide a way for alumni to connect and organize around shared interests or identities, such as professional interests, race, ethnicity, gender, and more. The document emphasizes the importance of understanding the context and unique makeup of the institution when starting affinity groups. It suggests partnering with Student Affairs to determine popular student clubs and understanding the data available to inform segmentation in communications. Surveys and focus groups are recommended to gather alumni input and ideas. The document provides steps for planning success, including defining support from dedicated staff and resources, identifying key leaders and volunteers, and establishing long-term goals and reporting mechanisms. It also highlights the importance of appreciating and supporting volunteers. Additionally, the document encourages thinking outside the box when brainstorming potential affinity groups, considering different lifestages and various interests and needs of alumni. It suggests popular university affinity groups such as race and ethnicity, LGBTQIA, and veterans, as well as affinity groups focused on specific age groups or areas of interest. Finally, the document reminds readers to have fun with affinity group programming and encourages continuous building and adaptation to attract alumni participation.

Keywords

affinity groups

alumni offices

connecting alumni

shared interests

institution context

student clubs

segmentation in communications

volunteers

lifestages

alumni participation