Summer Institute for Educational Fundraising Pre-Institute Sessions-Using Analytics to Assess Your Prospect Base and Campaign Success

Using Analytics to Assess Your Prospect Base and Campaign Success

Pdf Summary

The document discusses the use of analytics in assessing prospect bases and campaign success in fundraising. It highlights the increase in campaign sizes, frequency, and duration due to higher budgets and lower public funding for research institutions. The document also emphasizes the importance of pre-campaign planning and the involvement of various stakeholders, such as data analysts, gift officers, alumni relations, and marketing and communications teams. It suggests assessing analytics readiness by reviewing metrics, identifying areas that need improvement, and evaluating data needs.<br /><br />The document introduces different approaches to explore campaign potential, such as growth scenarios, gift charts, and depth charts. It explains the use of affinity and likelihood models to identify prospective donors and emphasizes the importance of converting data into actionable insights. The document also discusses the quiet phase and public phase of a campaign, including the implementation of communication plans, progress reporting, and performance evaluation. It provides recommendations for building good work relationships, ongoing conversations, and resources for fundraising analytics and metrics.<br /><br />The document concludes by discussing analytical tools and training, such as Excel, Power BI, Tableau, and R, as well as the importance of teamwork and partnering with other organizations. It also outlines a staffing assessment process and provides steps for determining the size of a portfolio and the number of leads required to sustain a pipeline. The document ends with contact information for Jami Hougen Johnson, the author of the document.

Keywords

analytics

prospect bases

campaign success

fundraising

pre-campaign planning

data analysts

gift officers

affinity models

communication plans

analytical tools