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Summer Institute for Educational Fundraising Pre-I ...
Write Better Emails
Write Better Emails
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Pdf Summary
In this document, Dayana Kibilds provides tips and insights on how to write emails that people will read. She begins by highlighting the high return on investment and conversion rate of email marketing compared to social media advertising. She emphasizes the importance of capturing the reader's attention within the first two seconds and offers advice on crafting effective subject lines and using simple language.<br /><br />Dayana suggests using clear subject lines that are action-driven, add urgency, avoid spam words, use personalization, and use emojis sparingly. She also recommends using simple language to make the content more accessible, engage both high- and low-literacy readers, and facilitate faster actions. She provides a step-by-step process for writing emails in a conversational tone and offers tips for revising draft emails, such as using periods instead of commas, simplifying wordy phrases, and eliminating leading phrases.<br /><br />The document also mentions the impact of using buttons instead of links in emails to increase click-through rates, and the importance of using specific and action-oriented language in link descriptions. Dayana provides an example email with a clear subject line, concise content structure, and a bolded call to action to demonstrate effective email writing. She emphasizes the importance of grabbing the reader's attention and making the purpose of the email clear within the first few seconds.<br /><br />The document concludes with a practical exercise where readers are asked to determine the intended actions and content of sample emails, highlighting the importance of clarity and purpose in email communication. Dayana signs off with a call to action to subscribe to her podcast and connect on LinkedIn.
Keywords
email marketing
subject lines
simple language
capturing attention
crafting effective emails
action-driven subject lines
clear content structure
click-through rates
action-oriented language
email communication
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