Why Donors Are Hanging Up On Phonathons and What To Do Next-Webinar Recording

Video Transcription

Video Summary

In this webinar, Josh Robertson and Frank Mumford discuss the challenges facing phone-a-thon fundraising and offer suggestions for what organizations should do next. They start by discussing the pain points that have led to the decline of phone-a-thons, including the rise of cell phones and the challenge of reaching donors through traditional phone calls. They also note the growing preference among donors for text messages and video communication. The presenters recommend that organizations narrow their focus and develop a hyper-personalized approach. They suggest using channels like text messages and videos to engage donors in a more targeted and personalized way. Additionally, they advise organizations to automate and streamline their processes, such as using triggered flows and automation tools, and to measure success based on engagement rather than just direct giving. The presenters also highlight the importance of data quality audits, predictive modeling, and the use of student ambassadors in the fundraising process. Finally, they emphasize the need for organizations to take action and adopt new strategies and technologies to stay competitive in the evolving fundraising landscape.

Keywords

phone-a-thon fundraising

challenges

decline

donors

text messages

video communication

hyper-personalized approach

automation tools

data quality audits