OasisLMS

Join Fundmetric and Central Washington University (CWU) for a look at how their institution is transforming engagement with the help of AI. Over the past 8 months, CWU has partnered with Fundmetric to use AI to segment and target efficiently, personalize outreach at scale, and break down silos across teams. This session will explore the creation and success of their "Winter Engagement Series," how predictive analytics and personalized video are reshaping their donor communication, and how collaboration is evolving as a result. Learn what’s next as CWU continues to innovate with Fundmetric, and discover practical insights for your own team’s advancement strategy.

Session Presenters:
• Francis Brideau, Account Manager, Fundmetric
• Emily Adams, Associate Vice President of Engagement, Central Washington University

Event outcomes:
• Understand how to build and execute a successful AI-supported engagement campaign.
• Learn practical approaches to integrating predictive AI analytics and personalized outreach into your own strategies.
• Recognize the value of collaboration between advancement teams to fully leverage AI and drive donor engagement.