11:00 - Noon UTC
Noon - 13:00 BST
In a rapidly evolving digital landscape, the ability to engage alumni meaningfully and strategically has never been more important. This webinar explores how Rotterdam School of Management, Erasmus University are using smart CRM solutions to activate, grow, and sustain vibrant alumni communities.
This session will also provide a valuable opportunity to connect with peers working in advancement roles across the region—sharing insights, challenges, and inspiration.
By the end of the webinar, participants will:
- Gain insights from a real-world case study illustrating the strategic use of CRM to drive alumni engagement.
- Explore examples of excellent practice in CRM implementation and data-driven decision-making.
- Connect with colleagues from across continental Europe to share experiences and foster professional collaboration.
Speakers:
Léon De Vos, Data Management Officer, Rotterdam School of Management, Erasmus University
Dr. Han Hu, PhD and Data Manager, Rotterdam School of Management, Erasmus University
Host:
Andreas Ehrmann, Head of Development Department Vienna School of International Studies