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Applying Inclusive Design to Increase Digital Accessibility

Making your digital content accessible can feel overwhelming, but it doesn't have to be. Accessibility is everybody's job, and small steps from can make all the difference. This series of 4 micro-courses will help you use the inclusive design process to make easy, practical changes to your digital content, helping you broaden your audience, stay on the right side of accessibility laws, and achieve your diversity, equity, inclusion, and belonging goals.

Learning Objectives:

  • Introduction to Inclusive Design
    • Explain why accessibility is important and how inclusive design and accessibility intersect
  • Visuals for Inclusive Design
    • Apply inclusive design to make your digital visual content more accessible
  • Videos for Inclusive Design
    • Apply inclusive design to make your video content more accessible
  • Writing for Inclusive Design
    • Apply inclusive design to Increase readability of your text
    • Use inclusive language to provide a more welcoming experience to all your constituents

Each micro-course in the series will take 10 minutes or less to complete.
This series of 4 micro-courses is free to CASE members. Non-members may purchase the courses for $60.

Not sure if you are a CASE member or interested in becoming a CASE member? Email
CASE Career Level
These courses are appropriate for individuals at the following Advancement career levels:


Level 1 - Early Career (acquire knowledge about the common core of the advancement function for new professionals and mid-career professionals transitioning into advancement)

Level 2 - Emerging Early Career (develop technical, explicit knowledge in a chosen specialty and grow skills in the advancement competencies)

Level 3 - Practicing/maturing Mid-Career (work on achieving fluency in all aspects of advancement and grow leadership skills and gain a deeper understanding of ethics)

Level 4 - Senior/experienced Mid-Career (develop deep expertise in your discipline and your understanding of other disciplines)


Level 5 - Expert Seasoned Professional (develop an understanding of the role advancement plays in executing higher-level institutional strategy)


Level 6 - Leadership/Transforming Seasoned Professional (contribute with work that is more strategic than managerial and maintain a multidisciplinary understanding and portfolio)

CASE Competencies
This webinar will grow your skills in:

Global and Cultural Competence
Working effectively with and for people from different geographies and cultural perspectives (Cultural intelligence, understanding bias, creating a safe work environment for all)


Integrity and Professionalism
Excellence in conduct representing oneself and one’s institution and the profession (Builds and maintains trust, ethical conduct, personal accountability, storytelling, effective communicator, presenter and facilitator)


Business and Financial Acumen
Understands the business situation and financial factors and takes responsibility for the best course of action (Data based decision making, financial fluency, institutional business knowledge, industry business knowledge)

Industry/Sector Expertise
Focused upon knowledge and skills requisite to specific domains of practice within the profession (Fundraising, Constituent and Alumni Relations, Marketing and Communications, Public Affairs and Government Relations, Management, Advancement Services)


Relationship Building
Effectively utilizing interpersonal skills to build and maintain strong professional relationships between the organization and internal and external stakeholders (Effectively engage volunteers and stakeholders, consensus building, collaboration and teamwork, stewardship, negotiation, conflict resolution, proactive relationship development)


Emotional Intelligence
Recognizing emotions and understanding how they impact you and others to guide thinking and behavior (Active listening, self-awareness, empathy, social awareness, social skill)


Strategic Thinking
Employs methods and processes to view a situation, assess factors, and create effective implementation plans with measurable results (Align strategy with action, critical thinking, innovative problem solving, change management, adaptability to complexity, strategic planning, understanding data and context, strategic stakeholder engagement)


Leading with vision and credibility, to effectively manage self, others and resources to achieve organizational impact.  The ability to define what the future should look like, align people with that vision, and influence others through authenticity and inspiration to make the vision happen despite obstacles. (Entrepreneurial, models’ engagement in advancement, manages ambiguity, future focused, executive presence, perseverance, courageous communicator, continuous learning)


Availability: On-Demand
Credit Offered:
No Credit Offered
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