Campaigns in Context: Strategy, Structure, and Signals from the Field

In a time of shifting philanthropic dynamics, how are educational institutions adapting their campaign strategies? Join CASE and Marts&Lundy for a topical conversation on how fundraisers are navigating campaign design, donor engagement, and resource constraints. We’ll explore emerging models—from micro and unit-based campaigns to engagement-led framing—and discuss the realities of top-heavy gift tables, alumni engagement headwinds, and the evolving role of mid-level programs.

We’ll also share early insights from the CASE Insights on Campaigns survey in partnership with Marts&Lundy and highlight how your data submission can strengthen sector-wide understanding. Whether you are mid-campaign or planning your next one, this session offers practical strategies and peer perspectives to inform your approach.

Thank you to our sponsor:

Summary

Availability:

Registration Required

Location:

Online Meeting

Date / Time:

Dec 02, 2025 1:00 PM - 2:00 PM ET

Credit Offered:

No Credit Offered

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