CASE is the world leader in helping advancement professionals in colleges, universities, and schools make data-informed decisions. Institutions of any size, type, or location around the globe will find CASE Insights data, standards, and research are valuable tools to help drive success.

Jenny Cooke Smith is the Senior Director of CASE Insights Solutions at Council for Advancement and Support of Education, CASE and specializes in analysing advancement trends, interpreting comparison benchmarks, and helping people understand the "stories behind the data". Prior to joining CASE, Smith spent 15 years in a variety of positions within Blackbaud’s Target Analytics, most recently leading donorCentrics™ benchmarking cohorts, providing opportunities for institutions and organizations globally to review and discuss direct marketing and annual giving trends. She joined CASE in 2019 to help members find value through using data and is most proud that through projects like CASE’s Alumni Engagement Metrics, institutions can begin to answer questions such as ‘we know engagement leads to giving, but how do we show it?’. Smith is currently co-teaching a course on CASE’s Global Reporting Standards and researching the latest trends on alumni engagement globally, enjoying opportunities to present again in-person, and working individually with CASE member institutions to develop strategies using CASE data and benchmarks.

Through your CASE membership, you have access to complimentary CASE Insights resources along with additional services to meet your institution’s specialized needs. Upon completion of this webinar, you will be able to:
- Recognize the characteristics of data informed vs. data adjacent leadership styles.
- Articulate the importance of CASE Global Reporting Standards and how they can be applied for advancement professionals, boards, and leadership at your school or institution.
- Identify and access CASE annual benchmarking opportunities for your instituion.
- Implement strategic next steps based on benchmarking results through the use of key findings, detailed survey responses, and interactive summary and strategic reports.
- Take action on timely topic-based research, made possible through sponsorship from CASE Educational Partners.

Career Levels 2-5

Level 2 ‐ Emerging Early Career (develop technical, explicit knowledge in a chosen specialty and
grow skills in the advancement competencies)
Level 3 ‐ Practicing/maturing Mid‐Career (work on achieving fluency in all aspects of
advancement and grow leadership skills and gain a deeper understanding of ethics)
Level 4 ‐ Senior/experienced Mid‐Career (develop deep expertise in your discipline and your
understanding of other disciplines)
Level 5 ‐ Expert Seasoned Professional (develop an understanding of the role advancement
plays in executing higher‐level institutional strategy)

Business and Financial Acumen: Understands the business situation and financial factors and takes responsibility for the best course of action (Data based decision making, financial fluency, institutional business knowledge, industry business knowledge)

Industry/Sector Expertise: Focused upon knowledge and skills requisite to specific domains of practice within the profession (Fundraising, Constituent and Alumni Relations, Marketing and Communications, Public Affairs and Government Relations, Management, Advancement Services)