Introducing CASE Insights Framework for Brand and Reputation Metrics in Education

About

Join CASE to learn more about our Framework for Brand and Reputation Metrics in Education. CASE convened a group of ten global thought leaders to develop a first of its kind framework for measurement of marketing and communication performance and benchmarking in the education sector. We are excited to share the culmination of their hard work which spanned more than a year. As a leader in our industry, we would love to solicit your input.

Join other marketing and communication leaders for a closer look at the framework and share your feedback. The session will be led by Executive Director Nilanjana Pal, Terry Flannery, CASE EVP and COO, and Jane Chafer, CASE Vice President for Membership, Marketing and Communications. We will invite your feedback on the new measurement framework and share next steps.

CASE Career Levels

	Level 1 - Early Career (acquire knowledge about the common core of the advancement function for new professionals and mid-career professionals transitioning into advancement)
	Level 2 - Emerging Early Career (develop technical, explicit knowledge in a chosen specialty and grow skills in the advancement competencies)
	Level 3 - Practicing/maturing Mid-Career (work on achieving fluency in all aspects of advancement and grow leadership skills and gain a deeper understanding of ethics)
✓	Level 4 - Senior/experienced Mid-Career (develop deep expertise in your discipline and your understanding of other disciplines)
✓	Level 5 - Expert Seasoned Professional (develop an understanding of the role advancement plays in executing higher-level institutional strategy)
✓	Level 6 - Leadership/Transforming Seasoned Professional (contribute with work that is more strategic than managerial and maintain a multidisciplinary understanding and portfolio)

CASE Competencies

	Global and Cultural Competence Working effectively with and for people from different geographies and cultural perspectives (Cultural intelligence, understanding bias, creating a safe work environment for all)
	Integrity and Professionalism Excellence in conduct representing oneself and one’s institution and the profession (Builds and maintains trust, ethical conduct, personal accountability, storytelling, effective communicator, presenter and facilitator)
	Business and Financial Acumen Understands the business situation and financial factors and takes responsibility for the best course of action (Data based decision making, financial fluency, institutional business knowledge, industry business knowledge)
✓	Industry/Sector Expertise Focused upon knowledge and skills requisite to specific domains of practice within the profession (Fundraising, Constituent and Alumni Relations, Marketing and Communications, Public Affairs and Government Relations, Management, Advancement Services)
	Relationship Building Effectively utilizing interpersonal skills to build and maintain strong professional relationships between the organization and internal and external stakeholders (Effectively engage volunteers and stakeholders, consensus building, collaboration and teamwork, stewardship, negotiation, conflict resolution, proactive relationship development)
	Emotional Intelligence Recognizing emotions and understanding how they impact you and others to guide thinking and behavior (Active listening, self-awareness, empathy, social awareness, social skill)
	Strategic Thinking Employs methods and processes to view a situation, assess factors, and create effective implementation plans with measurable results (Align strategy with action, critical thinking, innovative problem solving, change management, adaptability to complexity, strategic planning, understanding data and context, strategic stakeholder engagement)
✓	Leadership Leading with vision and credibility, to effectively manage self, others and resources to achieve organizational impact. The ability to define what the future should look like, align people with that vision, and influence others through authenticity and inspiration to make the vision happen despite obstacles. (Entrepreneurial, models’ engagement in advancement, manages ambiguity, future focused, executive presence, perseverance, courageous communicator, continuous learning)

Summary


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Credit Offered:	No Credit Offered

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