Mailed It! Advanced Email Strategy and Writing

About

Email is a secret weapon. It connects people on a personal level–if you can cut through the noise. This workshop covers advanced email writing strategies, how to craft emails people will read, and the tools you need to measure success.

People still read emails, but not the way you think. Practice five tested writing techniques that leverage how people read email. Create better emails with a trusted from name, a clear subject line, simple language, and action-driven links and buttons. You’ll see email designs formatted for scannability, ensuring messages are received and links are clicked. No fancy technology required!

Pricing

Group purchase discount: If you purchase 3 or more seats at the same time, you will receive a 10 percent discount.

	Until March 21, 2025	Beginning March 22, 2025
Member	200 USD 300 AUD 275 CAD 180 EUR 155 GBP 3,805 MXN	250 USD 380 AUD 345 CAD 230 EUR 195 GBP 4,755 MXN
Non-Member	280 USD 425 AUD 385 CAD 255 EUR 220 GBP 5,325 MXN	330 USD 501 AUD 450 CAD 300 EUR 260 GBP 6,280 MXN

About the Speakers

Co-Authors of Mailed It! A Guide to Crafting Emails That Build Relationships and Get Results. Find the book.

Ashley Budd
Sr. Marketing Director, Cornell University

Ashley Budd is senior marketing director at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a content strategist and campaign project manager for the division. Known for her creative and innovative marketing campaigns, Budd is one of the most influential voices in education marketing and fundraising.

Prior to joining the digital team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She is author of the popular newsletter Ashley in Your Inbox and speaks regularly before international nonprofit groups.

Dayana Kibilds
Vice President of Strategy, Ologie

Dayana (Day) Kibilds is a strategist at Ologie, a marketing and branding agency built for education. She’s been working with higher education institutions worldwide for over a decade, pushing them to use their communications as tools for equity and access. She’s an international keynote speaker on enrollment marketing, email strategy, productivity, and stakeholder management, and she’s the host of Enrollify’s Talking Tactics podcast. Day co-authored Mailed It! with Ashley Budd, a book about email to be released in August 2024.

Summary


Availability:	Registration Required


Location:	Online Meeting
Date / Time:	Mar 28, 2025 1:00 PM - 3:00 PM ET


Credit Offered:	2 CFRE Credits

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