Email is a secret weapon. It connects people on a personal level–if you can cut through the noise. This workshop covers advanced email writing strategies, how to craft emails people will read, and the tools you need to measure success.
People still read emails, but not the way you think. Practice five tested writing techniques that leverage how people read email. Create better emails with a trusted from name, a clear subject line, simple language, and action-driven links and buttons. You’ll see email designs formatted for scannability, ensuring messages are received and links are clicked. No fancy technology required!In this newly expanded workshop, we'll also dive into how to develop content that builds trust. If you purchase an institutional pass, you will receive an email with a unique URL for your staff to register within 1-2 business days. If you require more immediate assistance, please email learn@case.org.