Join CASE District I for an exciting webinar that delves into a groundbreaking collaboration between the Yale and Harvard Alumni Associations that was recognized with a Grand GOLD Circle of Excellence award this year. Discover how these institutions transformed their historic rivalry into a digital celebration, uniting alumni in camaraderie through “The Game.” Learn about the innovative strategies that shifted the focus from competition to connection, as showcased through engaging content across Instagram, Facebook, and official YAA/HAA websites. Explore the creative mix of in-depth articles, collaborative social media posts, a live game-day simulcast, and a co-produced trivia video that captivated audiences. We’ll reveal the impressive results, including 583,000 impressions and 51,000 engagements, demonstrate the power of collaborative alumni engagement, and show you how you can successfully run a similar campaign at your institution. Don't miss this opportunity to explore how leveraging networks like CASE can inspire impactful and innovative alumni projects.