Showing Impact: The Power of Appreciation to Increase Donor Retention

About

Donor retention: It’s a critical component of sustainability and impact of your fundraising program. A good retention rate indicates strong, lasting relationships that result in more donations over time.

Harnessing the power of the “thank you” can be a game-changing strategy that leads to a measurable improvement in donor retention over time. And the best part? You can do this all with just a few tools and tactics to ultimately save – not add – time to your team’s plate.

In this webinar, seasoned fundraising leaders will share the steps to thanking donors promptly and personally to generate sustainable impact. This live session will provide an actionable roadmap for strategically crafting innovative and effective ways to steward donors while showing gratitude—all year long.

Reserve your spot now to learn how to:

Retain donors through personalized thank yous
Efficiently use video to save staff time while showing gratitude
Use AI-powered stewardship tools as a catalyst for relationship building and donor pipeline development

Thank you to our sponsor:

Meet the Speakers

Frank Mumford
Head of Strategic Partnerships, Gravyty

Frank is a fundraiser at heart who found his way into supporting nonprofits through creative software solutions. Frank got his start as a student telethon fundraiser and joined Gratavid after serving as Senior Donor Advisor at The Greater Twin Cities United Way. He serves on the AFP MN Board of Directors and NMU Alumni Association Board, and obtained his CFRE in 2019 after 8 years in the nonprofit sector as a fundraiser and has been in the space for more than 14 years.

Christine Derrickson
Senior Customer Success Manager, Gravyty

Christine joined Gravyty in May 2022 following 9+ years in higher education and museums, where she specialized in prospect development. Christine leverages expertise in prospect research, portfolio strategy, business process analysis, and fundraiser enablement to help Gravyty customers optimize their fundraising with the transformative power of technology.

CASE Career Levels

	Level 1 - Early Career (acquire knowledge about the common core of the advancement function for new professionals and mid-career professionals transitioning into advancement)
	Level 2 - Emerging Early Career (develop technical, explicit knowledge in a chosen specialty and grow skills in the advancement competencies)
	Level 3 - Practicing/maturing Mid-Career (work on achieving fluency in all aspects of advancement and grow leadership skills and gain a deeper understanding of ethics)
✓	Level 4 - Senior/experienced Mid-Career (develop deep expertise in your discipline and your understanding of other disciplines)
✓	Level 5 - Expert Seasoned Professional (develop an understanding of the role advancement plays in executing higher-level institutional strategy)
✓	Level 6 - Leadership/Transforming Seasoned Professional (contribute with work that is more strategic than managerial and maintain a multidisciplinary understanding and portfolio)

CASE Competencies

	Global and Cultural Competence Working effectively with and for people from different geographies and cultural perspectives (Cultural intelligence, understanding bias, creating a safe work environment for all)
	Integrity and Professionalism Excellence in conduct representing oneself and one’s institution and the profession (Builds and maintains trust, ethical conduct, personal accountability, storytelling, effective communicator, presenter and facilitator)
	Business and Financial Acumen Understands the business situation and financial factors and takes responsibility for the best course of action (Data based decision making, financial fluency, institutional business knowledge, industry business knowledge)
✓	Industry/Sector Expertise Focused upon knowledge and skills requisite to specific domains of practice within the profession (Fundraising, Constituent and Alumni Relations, Marketing and Communications, Public Affairs and Government Relations, Management, Advancement Services)
	Relationship Building Effectively utilizing interpersonal skills to build and maintain strong professional relationships between the organization and internal and external stakeholders (Effectively engage volunteers and stakeholders, consensus building, collaboration and teamwork, stewardship, negotiation, conflict resolution, proactive relationship development)
	Emotional Intelligence Recognizing emotions and understanding how they impact you and others to guide thinking and behavior (Active listening, self-awareness, empathy, social awareness, social skill)
	Strategic Thinking Employs methods and processes to view a situation, assess factors, and create effective implementation plans with measurable results (Align strategy with action, critical thinking, innovative problem solving, change management, adaptability to complexity, strategic planning, understanding data and context, strategic stakeholder engagement)
	Leadership Leading with vision and credibility, to effectively manage self, others and resources to achieve organizational impact. The ability to define what the future should look like, align people with that vision, and influence others through authenticity and inspiration to make the vision happen despite obstacles. (Entrepreneurial, models’ engagement in advancement, manages ambiguity, future focused, executive presence, perseverance, courageous communicator, continuous learning)

Summary


Availability:	No future session


Credit Offered:	No Credit Offered

Create Account

✓

✓

✓

✓