Learn how you can apply strategy to your donor relations efforts that will positively affect donor retention rates as well as steward some of our more “at risk” donor populations. This is more important than ever as our industry sees declines in overall giving, staff and resources may be limited, and we must tie our donor relations efforts directly to the fundraising bottom line. We will explore strategies to explore retention in key populations, segmentation and messaging best practices, and shifting the organizational culture to a donor-centered retention mindset.