Welcome to Summer Institute for Communications and Marketing! Here you will find links to your pre-conference session (July 19, 2023 at 4pm ET), and Introduction to Integrated Advancement, which you should complete before arriving in Madison, WI.

About Introduction to Integrated Advancement:
Introduction to Integrated Advancement is an on-demand, self-paced course for professionals new to educational advancement and working in any advancement job function, including Advancement Services, Alumni Relations, Fundraising, and Communications and Marketing.

By the end of this course, you will be able to:

• Differentiate between the core disciplines that make up educational advancement
• Identify the core competencies advancement professionals must develop
• Define the principles, ethics and job responsibilities that encompass each discipline
• Review the key resources that support advancement professionals in their career journey

This course is estimated to take between 45-60 minutes to complete. 

Find the course by selecting the Course tab and then the blue Access  button next to Course Material. 

About the Pre-Institute Session:

The pre-institute session will be a live, virtual event.  You'll get a chance to meet the faculty, other members of your cohort and learn more about what to expect during the conference. This event will be recorded for those who are unable to attend live.

Find this session by selecting the Event Detail tab.