Branding in practice: perspectives from outside HE - SMRS, The LEGO Group and Rolls‑Royce SMR
As competition for talent intensifies, many universities are re‑examining how they attract, engage, and retain both students and staff.
In this session, Sarah Sturgess and Charlotte Peacock from SMRS, will explore what effective employer branding and Employer Value Proposition (EVP) work looks like. Sharing an award-winning project they’ve delivered with The LEGO Group, you’ll see how a global organisation built a clear, creative, and distinctive employer brand – from insight to activation.
And you’ll hear first‑hand from Martin Stubbs, Head of Talent Acquisition at Rolls‑Royce SMR, who’ll discuss what it takes to build a distinctive employer brand for a high‑growth startup carrying one of the world’s most iconic engineering names. Martin will reflect on differentiation, stakeholder buy‑in, risk and success factors – and what universities can consider when building brand clarity amid complexity and change.