Most alumni engagement strategies start too late. By the time advancement teams send the first post-grad outreach, students have already spent years forming impressions of their institution, and those impressions directly predict future giving and engagement. In fact, nearly 3 in 4 currently enrolled students say they're more likely to stay engaged with their institution after graduation if they had a positive digital support experience while enrolled.
In this session, Gravyty shares findings from a survey of 1,058 U.S. college students, examining what the student digital experience means for alumni relations professionals building the next generation of donors. Beyond the data, we’ll give practical, real-world examples of how our partner institutions have put this thinking into practice, from introducing students to their alumni network before graduation day to converting commencement energy into lasting engagement.
You'll walk away with:- A data-driven picture of how the student experience shapes alumni loyalty and giving intent- Practical strategies for building alumni engagement before students ever walk across the stage- Real-world strategies drawn from a peer institution on turning new graduates into active, connected alumni