Image For Activity Cover
Let's Talk: University Communications + Advancement Communications
About

There’s the institution’s brand and positioning in the world, then there’s the institution’s relationship with thousands of alumni. Where do they overlap? Where are they siloed? How can advancement teams get the most value from the institutional story?

In this ToGather, our discussion leaders will talk with us about what they do and how they work with their school’s Advancement teams. And then we’ll all have a chance to talk about ways we might better leverage all the amazing content created by our communications partners, regardless of where they sit.

This session is for anyone in Development + Alumni Relations (aka Advancement) who wants to tap into more news, in more ways, to share with their constituents. Those working at larger or more decentralized institutions may find it especially helpful.

Meet the Speakers:
Jennifer Campbell, Senior Director for Strategic Communications: Cornell University | Alumni Affairs and Development

Brian Piper
, Director of Content Strategy and Assessment, University of Rochester | Author | International Keynote Speaker | Consultant | Content Marketer | AI Enthusiast | Web3 Educator | Board member HighEdWeb | Ed3 DAO

CASE Career Levels

Level 1 - Early Career (acquire knowledge about the common core of the advancement function for new professionals and mid-career professionals transitioning into advancement)

Level 2 - Emerging Early Career (develop technical, explicit knowledge in a chosen specialty and grow skills in the advancement competencies)

Level 3 - Practicing/maturing Mid-Career (work on achieving fluency in all aspects of advancement and grow leadership skills and gain a deeper understanding of ethics)

Level 4 - Senior/experienced Mid-Career (develop deep expertise in your discipline and your understanding of other disciplines)

Level 5 - Expert Seasoned Professional (develop an understanding of the role advancement plays in executing higher-level institutional strategy)

Level 6 - Leadership/Transforming Seasoned Professional (contribute with work that is more strategic than managerial and maintain a multidisciplinary understanding and portfolio)

CASE Competencies
 

Global and Cultural Competence
Working effectively with and for people from different geographies and cultural perspectives (Cultural intelligence, understanding bias, creating a safe work environment for all)

 

Integrity and Professionalism
Excellence in conduct representing oneself and one’s institution and the profession (Builds and maintains trust, ethical conduct, personal accountability, storytelling, effective communicator, presenter and facilitator)

 

Business and Financial Acumen
Understands the business situation and financial factors and takes responsibility for the best course of action (Data based decision making, financial fluency, institutional business knowledge, industry business knowledge)

 

Industry/Sector Expertise
Focused upon knowledge and skills requisite to specific domains of practice within the profession (Fundraising, Constituent and Alumni Relations, Marketing and Communications, Public Affairs and Government Relations, Management, Advancement Services)

Relationship Building
Effectively utilizing interpersonal skills to build and maintain strong professional relationships between the organization and internal and external stakeholders (Effectively engage volunteers and stakeholders, consensus building, collaboration and teamwork, stewardship, negotiation, conflict resolution, proactive relationship development)

 

Emotional Intelligence
Recognizing emotions and understanding how they impact you and others to guide thinking and behavior (Active listening, self-awareness, empathy, social awareness, social skill)

Strategic Thinking
Employs methods and processes to view a situation, assess factors, and create effective implementation plans with measurable results (Align strategy with action, critical thinking, innovative problem solving, change management, adaptability to complexity, strategic planning, understanding data and context, strategic stakeholder engagement)

 

Leadership
Leading with vision and credibility, to effectively manage self, others and resources to achieve organizational impact.  The ability to define what the future should look like, align people with that vision, and influence others through authenticity and inspiration to make the vision happen despite obstacles. (Entrepreneurial, models’ engagement in advancement, manages ambiguity, future focused, executive presence, perseverance, courageous communicator, continuous learning)
Summary
Availability: Registration Required
Location: Online Meeting
Date / Time: Jan 29, 2025 12:00 PM - 1:00 PM EST
Credit Offered:
No Credit Offered
Powered By