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Maximizing Email Communications
About
Join us for this CASE District III ToGather.

Let’s talk email. One of the sharpest arrows in an advancement and communications officer’s quiver to connect with constituents and drive results, more often than not, most external email programs fall short of the target. And bad emails carry real risks beyond earning reels of unsubscribers and being branded a spam artist — they can be brand damaging. Discover some methodologies, best practices, and takeaways for maximizing email communications in your shop…and making every campaign a perfect bullseye. Register today to secure your spot and gain access to this insightful discussion. Don’t miss the opportunity to learn how to maximize your office’s use of smart email marketing to enhance the visibility of institutional priorities and activate constituents. And if you have insights of your own, please bring them to share. We look forward to your participation!


Brought to you by:
CASE District III

We support members located in:
Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennesee, Virginia
 Learn more about us. 
About ToGathers
ToGathers are virtual gatherings hosted by the CASE District Volunteers. These events are hosted meeting style, so you will have the opportunity to be on camera and off mute if you wish.

These member-exclusive events are free to any CASE member to attend. 

Find your district.
CASE Career Levels

Level 1 - Early Career (acquire knowledge about the common core of the advancement function for new professionals and mid-career professionals transitioning into advancement)

Level 2 - Emerging Early Career (develop technical, explicit knowledge in a chosen specialty and grow skills in the advancement competencies)

Level 3 - Practicing/maturing Mid-Career (work on achieving fluency in all aspects of advancement and grow leadership skills and gain a deeper understanding of ethics)

Level 4 - Senior/experienced Mid-Career (develop deep expertise in your discipline and your understanding of other disciplines)

 

Level 5 - Expert Seasoned Professional (develop an understanding of the role advancement plays in executing higher-level institutional strategy)

 

Level 6 - Leadership/Transforming Seasoned Professional (contribute with work that is more strategic than managerial and maintain a multidisciplinary understanding and portfolio)

CASE Competencies
 

Global and Cultural Competence
Working effectively with and for people from different geographies and cultural perspectives (Cultural intelligence, understanding bias, creating a safe work environment for all)

 

Integrity and Professionalism
Excellence in conduct representing oneself and one’s institution and the profession (Builds and maintains trust, ethical conduct, personal accountability, storytelling, effective communicator, presenter and facilitator)

Business and Financial Acumen
Understands the business situation and financial factors and takes responsibility for the best course of action (Data based decision making, financial fluency, institutional business knowledge, industry business knowledge)

Industry/Sector Expertise
Focused upon knowledge and skills requisite to specific domains of practice within the profession (Fundraising, Constituent and Alumni Relations, Marketing and Communications, Public Affairs and Government Relations, Management, Advancement Services)

 

Relationship Building
Effectively utilizing interpersonal skills to build and maintain strong professional relationships between the organization and internal and external stakeholders (Effectively engage volunteers and stakeholders, consensus building, collaboration and teamwork, stewardship, negotiation, conflict resolution, proactive relationship development)

 

Emotional Intelligence
Recognizing emotions and understanding how they impact you and others to guide thinking and behavior (Active listening, self-awareness, empathy, social awareness, social skill)

Strategic Thinking
Employs methods and processes to view a situation, assess factors, and create effective implementation plans with measurable results (Align strategy with action, critical thinking, innovative problem solving, change management, adaptability to complexity, strategic planning, understanding data and context, strategic stakeholder engagement)

Leadership
Leading with vision and credibility, to effectively manage self, others and resources to achieve organizational impact.  The ability to define what the future should look like, align people with that vision, and influence others through authenticity and inspiration to make the vision happen despite obstacles. (Entrepreneurial, models’ engagement in advancement, manages ambiguity, future focused, executive presence, perseverance, courageous communicator, continuous learning)
Summary
Availability: Registration Required
Location: Online Meeting
Date / Time: Jul 23, 2025 12:00 PM - 1:00 PM ET
Credit Offered:
No Credit Offered
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