From Legacy to Leading Edge: The Future of Advancement Operations
About
Advancement Services in higher-education Advancement is at a pivotal moment, with artificial intelligence (AI) and cutting-edge technologies reshaping the way institutions engage donors, manage data, and drive fundraising success. Gone are the days of manual processes, static data reports, and one-size-fits-all engagement strategies—today’s advancement operations must be dynamic, data-driven, and deeply personalized. In this session, we’ll explore how AI, machine learning, and automation are revolutionizing advancement services, enhancing operational efficiency, and enabling hyper-personalized donor engagement. We’ll examine real-world applications of AI in predictive analytics, prospect identification, and automated stewardship, as well as the organizational shifts needed to maximize these innovations. Join us for an engaging discussion on how institutions can embrace AI-powered transformation, break free from outdated models, and drive the future of higher education advancement. Whether you’re leading an advancement team or managing technology infrastructure, this session will provide actionable insights to ensure your institution is not just keeping up—but setting the pace.

Speaker:
Mark Koenig, Chief Innovation Officer and Vice President, Technology at Oregon State University Foundation 
Summary
Availability:
Registration Required
Location:
Online Meeting
Date / Time:
Feb 11, 2026 1:00 PM - 2:00 PM ET
Credit Offered:
No Credit Offered
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