Email is a secret weapon. It connects people on a personal level–if you can cut through the noise. This workshop covers advanced email writing strategies, how to craft emails people will read, and the tools you need to measure success.
People still read emails, but not the way you think. Practice five tested writing techniques that leverage how people read email. Create better emails with a trusted from name, a clear subject line, simple language, and action-driven links and buttons. You’ll see email designs formatted for scannability, ensuring messages are received and links are clicked. No fancy technology required!In this newly expanded workshop, we'll also dive into how to develop content that builds trust.
Ashley Budd is a nonprofit marketing and communications consultant based in Saratoga Springs, N.Y. She is formerly the senior marketing director at Cornell University. In this role, she worked as a content strategist and campaign project manager for the division. Known for her creative and innovative marketing campaigns, Budd is one of the most influential voices in education marketing and fundraising.
Prior to joining the digital team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She is author of the popular newsletter Ashley in Your Inbox and speaks regularly before international nonprofit groups.
Ashley co-authored Mailed It! A Guide to Crafting Emails That Build Relationships and Get Results with Dayana Kibilds.
Day is the Associate Vice President of Marketing and Community at SimpsonScarborough, where she brings people in the higher education industry together for shared ideas, sharper thinking, and braver work.
For nearly two decades, she has led award-winning work with institutions around the world. An international keynote speaker and bestselling author of Mailed It!, Day is known for turning complexity into clarity and helping teams move from insight to action.
She teaches and shares her work widely, through workshops and courses, her volunteer roles with Council for Advancement and Support of Education, Digital Collegium, and American Marketing Association, and her weekly newsletter, You Ask, Day Answers.
As a lifelong immigrant who grew up in six different countries, Day is now happily Canadian. She lives in London, Ontario with her son, Romeo, and her husband, Bruno.