If a crisis strikes your institution, are you and senior leaders prepared for a crisis communications response founded in strategy? Whether scandal, weather event, or threat of violence, today’s advancement professionals need to both understand crisis communications and their role in effective management of messaging. With a backdrop of near instantaneous, multi-channel communication, a narrative can quickly take on a life of its own, but there are sound strategies that every institution should have in place when crisis strikes. Join a panel of communications experts to talk through crisis communication preparedness and response strategies. This session is for any advancement leader that wishes to better understand how to prepare for, evaluate, and respond to institutional crisis.