Engaging your magazine’s audience in the digital age means considering social media storytelling from Day One. But translating a feature story idea from the page to Reels takes outside-the-box thinking, especially with limited staff and budget. Here's a new look at This conversation from one of the top conference sessions from 2025 built for discussion, with time for your questions and practical takeaways. We’ll look at how planning, collaboration and student involvement can produce dynamic storytelling that organically expands your magazine’s reach across platforms. We’ll also outline a scalable approach to content planning that resonates with a diverse community of students, alumni, faculty, staff and donors. Join the conversation and leave with ideas you can put to work on your own team.