Data Privacy Webinar Series

About

72% of people say they feel that almost everything they do online is being tracked. 81% of that group say the potential risks they face outweigh the benefits. Because of this, tech giants and regulatory bodies are making huge shifts in audience targeting – you’re likely already seeing the impact. There are more than 30 U.S. state laws concerning data privacy that are either being considered or were recently approved. More importantly, public expectation that you’ll respect their growing awareness and concern for their privacy will only keep rising.

Join us for this three-part series to help you future-proof your audience engagement, ensure your third-party partners are aligned with your vision, and initiate buy-in throughout your organization.

Session One: Defining Data Privacy: Protect Your Brand and Know What’s At Stake
July 9, 2024 1:00 - 2:00 PM ET
Speakers: Mark Koenig, Oregon State University Foundation; Brian Flahaven, CASE; Elyse Wallnutt, Agility Lab

In this session, we’ll review the state-of-play of the data privacy environment: how we got here, where we’re going, and what you can do to stay ahead. We’ll review both the legislation driving data privacy and how key tech players’ responses to the environment will have a trickle-down impact on you.

Session Two: Strategies to Meet the Data Privacy Challenge
August 1, 2024 1:00 - 2:00 PM ET
Speakers: Jennifer Cerasa, University of Illinois Foundation; Jenny Cooke Smith, CASE; Elyse Wallnutt, Agility Lab

Who is on first when it comes to data privacy? The legal team? The marketing and fundraising team? A mix of both? In this session, you’ll get expert recommendations on how to ensure your organization is evaluating business and legal risk in building your approach to compliance, as well as key tips to manage change internally. We’ll also talk about how to ensure you’re staying ahead of the revenue impact of data privacy implementation and what you need to watch as a fundraiser.

Session Three: Getting in the Weeds: Risk Areas to Watch
August 13, 2024 12:00 - 1:00 PM ET
Speakers: Mark Koenig, Oregon State University Foundation; Jenny Cooke Smith, CASE; Elyse Wallnutt, Agility Lab

The third installment of our series will walk you through how to assess gaps in your foundation when it comes to protecting your audience’s privacy. From your third-party partners to your data collection and review practices, we’ll coach you on where you need to get in the weeds to ensure your approach is not just compliant, but strategic, using Oregon State University Foundation’s approach as a case study.

Each session will be recorded and available to registrants following that session.

Summary


Availability:	No future session


Credit Offered:	No Credit Offered

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