The Proof is in the Proposition: How Strategic Value Propositions Drive Student Recruitment and Internal Alignment

About

In a crowded Higher Education landscape, brand campaigns and student recruitment strategies often struggle to cut through unless they are backed by tangible, institutional commitments. Join Sarah-Jane Spooner (Director of Training & Insight at Hayhurst & Co) and Richelle Quinn (Director of Marketing, Sheffield Hallam University) as they unpack the power of a strategic Value Proposition - in defining explicit student-centred guarantees. This 1-hour session breaks down the critical differences between brand campaigns and value propositions, demonstrating how a structured framework aligns internal stakeholders, drives authentic recruitment messaging, and creates long-term institutional buy-in.

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Meet the Speaker

Sarah Jane Spooner, Director of Training & Insight, Hayhurst & Co
Richelle Quinn, Director of Marketing, Sheffield Hallam University

Summary

Availability:

Registration Required

Location:

Online Meeting

Date / Time:

Oct 13, 2026 11:00 AM - 12:00 PM GMT

Credit Offered:

No Credit Offered

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