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A new age of engagement: how AI and technology will transform alumni and fundraising
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Join us as we explore how technology like AI and Salesforce will transform alumni engagement and fundraising in the coming years. This panel discussion will address how institutions can proactively build and adjust their strategies and approaches to this  shifting landscape.

At the end of this webinar, attendees will be able to:

  • Explain the current alumni and fundraising landscape in the UK and Europe
  • Implement new strategies to incorporate technology and AI into their plans for the coming years.
  • Utilize data to craft strategic plans


Jean Pembleton, Product Marketing Director, Salesforce
Ceri Jones, Head of Alumni Engagement, London School of Economics and Political Science (LSE)


Salesforce partners with education institutions globally, developing the technology, partnerships and communities needed to thrive. From transforming the applicant experience, enhancing student services, nurturing lifelong alumni relationships, and optimising technology across the campus, Salesforce helps institutions unlock efficiencies and build deep student connections with Data + AI + CRM and Trust.

To hear more about the latest innovations and case studies from Salesforce, please agree for your contact information to be shared when signing up for this webinar.

CASE Career Level
This webinar is appropriate for individuals at the following Advancement career levels:


Level 1 - Early Career (acquire knowledge about the common core of the advancement function for new professionals and mid-career professionals transitioning into advancement)


Level 2 - Emerging Early Career (develop technical, explicit knowledge in a chosen specialty and grow skills in the advancement competencies)


Level 3 - Practicing/maturing Mid-Career (work on achieving fluency in all aspects of advancement and grow leadership skills and gain a deeper understanding of ethics)

Level 4 - Senior/experienced Mid-Career (develop deep expertise in your discipline and your understanding of other disciplines)

Level 5 - Expert Seasoned Professional (develop an understanding of the role advancement plays in executing higher-level institutional strategy)

Level 6 - Leadership/Transforming Seasoned Professional (contribute with work that is more strategic than managerial and maintain a multidisciplinary understanding and portfolio)

CASE Competencies
This webinar will grow your skills in:


Global and Cultural Competence
Working effectively with and for people from different geographies and cultural perspectives (Cultural intelligence, understanding bias, creating a safe work environment for all)


Integrity and Professionalism
Excellence in conduct representing oneself and one’s institution and the profession (Builds and maintains trust, ethical conduct, personal accountability, storytelling, effective communicator, presenter and facilitator)

Business and Financial Acumen
Understands the business situation and financial factors and takes responsibility for the best course of action (Data based decision making, financial fluency, institutional business knowledge, industry business knowledge)

Industry/Sector Expertise
Focused upon knowledge and skills requisite to specific domains of practice within the profession (Fundraising, Constituent and Alumni Relations, Marketing and Communications, Public Affairs and Government Relations, Management, Advancement Services)


Relationship Building
Effectively utilizing interpersonal skills to build and maintain strong professional relationships between the organization and internal and external stakeholders (Effectively engage volunteers and stakeholders, consensus building, collaboration and teamwork, stewardship, negotiation, conflict resolution, proactive relationship development)


Emotional Intelligence
Recognizing emotions and understanding how they impact you and others to guide thinking and behavior (Active listening, self-awareness, empathy, social awareness, social skill)


Strategic Thinking
Employs methods and processes to view a situation, assess factors, and create effective implementation plans with measurable results (Align strategy with action, critical thinking, innovative problem solving, change management, adaptability to complexity, strategic planning, understanding data and context, strategic stakeholder engagement)


Leading with vision and credibility, to effectively manage self, others and resources to achieve organizational impact.  The ability to define what the future should look like, align people with that vision, and influence others through authenticity and inspiration to make the vision happen despite obstacles. (Entrepreneurial, models’ engagement in advancement, manages ambiguity, future focused, executive presence, perseverance, courageous communicator, continuous learning)


Availability: No future session
Credit Offered:
No Credit Offered
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