Mailed it! Advanced Email Strategy and Writing (March 2026)

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Mailed it! Advanced Email Strategy and Writing (March 2026) - Institutional Pass

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No future session

Credit Offered

2 CFRE Credits

About
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Meet the Speakers

Email is a secret weapon. It connects people on a personal level–if you can cut through the noise. This workshop covers advanced email writing strategies, how to craft emails people will read, and the tools you need to measure success.

People still read emails, but not the way you think. Practice five tested writing techniques that leverage how people read email. Create better emails with a trusted from name, a clear subject line, simple language, and action-driven links and buttons. You’ll see email designs formatted for scannability, ensuring messages are received and links are clicked. No fancy technology required!

In this newly expanded workshop, we'll also dive into how to develop content that builds trust.

Not yet registered? You may purchase an institution or an individual pass through the CASE website.

Institutional Passes (unlimited seats) are available for this session.

Member Institutional Pass Rate: $1,500 until March 6, 2026
Member Institutional Pass Rate: $1,875 beginning March 7, 2026

To purchase an institutional pass, select the institutional rate in the Your Price drop down menu as you check out.

	Until March 6, 2026	Beginning March 7, 2027
Member	300 USD 455 AUD 420 CAD 260 EUR 230 GBP 5,470 MXN	425 USD 645 AUD 585 CAD 370 EUR 320 GBP 7,750 MXN
Non-Member	425 USD 635 AUD 585 CAD 365 EUR 320 GBP 7,660 MXN	525 USD 795 AUD 725 CAD 455 EUR 395 GBP 9,575 MXN

Co-Authors of Mailed It! A Guide to Crafting Emails That Build Relationships and Get Results. Find the book.

Ashley Budd
Sr. Director, Advancement Marketing, Cornell University

Ashley Budd is senior marketing director at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a content strategist and campaign project manager for the division. Known for her creative and innovative marketing campaigns, Budd is one of the most influential voices in education marketing and fundraising.

Prior to joining the digital team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She is author of the popular newsletter Ashley in Your Inbox and speaks regularly before international nonprofit groups.

Dayana Kibilds
Vice President of Strategy, Ologie

Dayana (Day) Kibilds is a strategist at Ologie, a marketing and branding agency built for education. She’s been working with higher education institutions worldwide for over a decade, pushing them to use their communications as tools for equity and access. She’s an international keynote speaker on enrollment marketing, email strategy, productivity, and stakeholder management, and she’s the host of Enrollify’s Talking Tactics podcast. Day co-authored Mailed It! with Ashley Budd, a book about email to be released in August 2024.