In an era of declining public trust in big societal institutions, higher education is no exception – and you, as an advancement professional used to interacting with external audiences, are well-positioned as a countervailing force. The Discover the Next campaign builds off local successes and highlights research-tested approaches to showing, as a sector, what higher education means and does. Catch up on trends and data about perceptions of higher education, and learn more about what tools and resources are available to help your institution connect with all stakeholders to show higher education’s impact on individual lives, communities, and society.

This webinar is a free member benefit.

This webinar is free to members, and $30 for nonmembers.

Andrew Schall is the Project Manager, Value of Higher Education at the Council for Advancement and Support of Education (CASE), the global nonprofit association dedicated to educational advancement professionals. Based in CASE's Washington, DC office, he is responsible for the operations of the grant-funded Value of Higher Education Project, which includes the Discover the Next campaign and aims to increase awareness of the impacts higher education institutions have on individual lives, communities, and society.

Prior to starting this role in February 2021, Andrew spent three years in CASE’s volunteer and member engagement division, overseeing the transition to a new governance model, and has experience in program management within the nonprofit sector and U.S. federal government. He is a graduate of the University of Pittsburgh.

Learning objectives:

• Gain awareness of public opinion trends about higher education
• Build familiarity with effective examples of the most tangible benefits of higher education
• Prepare yourself for interactions and conversations with colleagues and constituents
• Be ready to act and lead on an emerging issue that affects all of advancement