Activating the Alumni Community with Smart CRM Solutions-Slides

Slides

Pdf Summary

This internal presentation from Erasmus University Rotterdam (EUR) outlines their approach to activating and engaging a growing global alumni community through smart Customer Relationship Management (CRM) solutions and digital marketing strategies. Founded in 1913 with 180,000 alumni, EUR prioritizes creating positive societal impact and nurturing alumni relations.<br /><br />The presentation details the structure and roles within the EUR Alumni Relations team across faculties, including key positions such as Alumni Data Manager, Corporate & Alumni Relations Manager, Communications Manager, and support staff. Their mission is to engage and nurture the alumni community meaningfully to foster pride, affinity, and mutually beneficial opportunities.<br /><br />Key aspects covered include the importance of effective alumni engagement, volunteer opportunities, and organizing alumni events. The university employs data-driven tools and processes, notably leveraging the MS Dynamics 365 CRM platform, which integrates multiple data sources such as Osiris and Hora Finita databases, email, websites, and survey tools like Qualtrics to maintain and activate active alumni records with 75 usable data points per record.<br /><br />The engagement strategy employs an "Inform, Interest, Activate" model inspired by established business marketing funnels. Digital marketing best practices are adopted to optimize communication, with average email open rates of 45% and click rates of 11% showcasing active outreach.<br /><br />Real-life examples highlight the use of mentorship programs and volunteer involvement to create meaningful connections. The ongoing onboarding journey and evaluation process aim to continuously refine alumni relations strategies.<br /><br />Overall, EUR's approach combines scalable CRM-enabled engagement, data analytics, and targeted digital marketing to build a vibrant alumni community that supports both the university's goals and alumni interests through structured processes and tailored communication.

Keywords

Erasmus University Rotterdam

Alumni Relations

Customer Relationship Management

Digital Marketing

MS Dynamics 365 CRM

Alumni Engagement

Data-Driven Strategies

Mentorship Programs

Volunteer Opportunities

Alumni Community Activation