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Building Up and Coaching Your Community College Ad ...
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The CASE 2026 webinar, "Building Up and Coaching Your Community College Advancement Team," presents strategies for strengthening community college advancement through intentional leadership, team development, and sustained excellence habits. The session highlights the importance of crafting and owning your institution’s story to shape its identity positively.<br /><br />Key takeaways include setting clear leadership intentions grounded in personal values, focusing on specific, positive goals articulated in the present tense, and writing them down for ongoing clarity and motivation. Leaders are encouraged to align intentions with intrinsic motivations such as personal growth and deeper connections.<br /><br />Sustained excellence relies on four core habits: prioritize, plan, and execute with intentionality; teach and insist on accountability without compromise; engage CASE (Council for Advancement and Support of Education) resources effectively; and renew regularly to maintain strength and resilience.<br /><br />Strategic planning tools like the Annualized Mission Statement are emphasized to provide clear economic objectives, deadlines, and a compelling “why.” For example, the CCA Foundation’s mission includes expanding scholarships, emergency support, capital fundraising, and donor growth by specific targets with deadlines, underscoring measurable impact on student success.<br /><br />Building rhythms and routines for team and board engagement—including regular meetings, one-on-ones, mission moments, progress reviews, coaching, and celebrations—helps maintain focus and momentum. Performance development coaching and clear expectations are vital to team growth and accountability.<br /><br />The webinar concludes by urging leaders to clarify their next actionable step outlining who is involved, desired outcomes, and timelines, offering continued support from presenters John Wolfkill and Dr. John Gyllin.<br /><br />Overall, the webinar serves as a practical guide to empower community college advancement professionals to intentionally lead, develop their teams, and achieve mission-driven results for student and institutional success.
Keywords
Community College Advancement
Leadership Intentions
Team Development
Sustained Excellence Habits
Institutional Storytelling
Strategic Planning
Annualized Mission Statement
Accountability
Performance Coaching
Team and Board Engagement
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